How to Use Digital Marketing To Grow Your Business In Nigeria.

Digital Marketing is a term you must have heard a thousand times as a business owner in this present age, or maybe as an individual looking to pick a career to make money online.

digital marketing
Mobile Digital Marketing

Either directly or indirectly, information flying around might have rubbed the meaning of digital marketing into your face.

But your curiosity still begs for the answer to some questions about digital online marketing, internet marketing or offline marketing.

What exactly is digital marketing and how can you use it to the benefit of your business?”

If these are the questions on your mind. 

Then, I urge you to carefully read through this digital marketing step-by-step guide.

Although, digital marketing was made famous during the 1900s and 2000s.

But its first usage was over 100 years ago. 

Are you Serious?


1896 to be précised, when a man named Guglielmo Marconi used his radio invention skills to transmit the promotion of Opera Performance at the Met to the general public, exactly 10 years after the first radio transmission through wireless signal was aired.

The promoted Opera show recorded great success through this innovation.

And, that was how digital marketing strategy was born.

Surprised right..?

Don’t be surprised. 

Digital marketing has nothing to do with the internet alone.

This extension to non-Internet channels differentiates digital marketing from internet marketing.

What is Digital Marketing and why is it important for your business growth In Nigeria?

As a business owner; whenever you market or advertise or inform people or promote your products or services through the use of any technological tool, electronic gadget or digital device, you‘ve succeeded in using digital marketing strategy to showcase your business.

In other words…my comprehensive definition of Digital Marketing is…

The marketing of products or services using digital technologies on the internet (online marketing) or any form of media technology such as mobile app, search engine optimization (SEO), search engine marketing, content marketing, influencer marketing, database marketing, e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e-books, games, television, radio, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

From the list mentioned above, you can see that Digital Marketing can be done both online or offline.

What is digital marketing
An Example of An Online Marketing
Digital Marketing Strategy
An example of an offline marketing

Importance of digital marketing to your business growth?

Let me tell you a true-life story!

A social media viral marketing incident occurred at a donut shop in Houston, Texas, on March 9th, 2019

A donut man was very sad about not making sales on his donut inventory.

And when the man’s son whose name was Billy, realized how sad his father was, he decided to tell the world about his father’s business using a digital marketing strategy called Social Media Marketing.

Billy tweeted that his father’s newly opened donut shop was empty and his father was sad because nobody was coming to visit, along with photos of the empty shop, the barren parking lot outside, his sad dad inside and a close up of some mouthwatering donuts.

With the endorsement from Twitter Inc, thousands of people saw the tweet and soon Billy’s tweet racked up nearly 333,700 retweets and over 746,100 likes on Twitter, not to mention completely selling out its inventory.

To show more commitment to the world; some Twitter staff made good on their promise and stopped by for some donuts the next day.

Billy and his father had a happy ending to a day that started out sad and it teaches the world how digital marketing can help transform any business for the owners. (Source

digital marketing strategies in Nigeria
Twitter Team Stopped By At Billy’s Donut Shop

Imagine if Billy had not tweeted…his dad might still be sad till date.

Let me give you another example;

Do you know about an instant messaging app called Whatsapp?

Am sure you do…

Did you know that the end of 2019 calendar year, Whatsapp had been downloaded over 5Billion times with over 2.2 Billion active users monthly?

If the world population is at 7Billion people; That means you can use Whatsapp to reach more than half of the world population without having to travel around the world.

Imagine how much sales or awareness your business can generate if you can advertise to more than half of the people in your country, the continent or the globe at large with just a click of a button.

Digital marketing is the most effective means of advertising for any business in the world today.

Moyo Samuel, CEO Virads Media

What is the difference between Digital Marketing, Internet Marketing, Online Marketing, and Offline Marketing In Nigeria?

Digital Marketing is the form of using digital devices powered by internet or non-internet to promote a business while Internet Marketing uses digital devices powered by the internet alone.

Internet Marketing gave birth to Online Marketing and the non-internet channels gave birth to Offline Marketing such as the Traditional billboards or Outdoor advertising as popularly known.

Digital Marketing Strategies
Apple Store

Although, Offline Marketing still has its space. 

But unfortunately, we live in a world where a larger amount of people are daily spending more hours in the online sphere than they spend offline. 

Internet Marketing is when you market your product or services with anything powered by the internet (delivered to the end-users by the internet) such as Search Engine Ads, Social Media Marketing, Mobile App advertising, Banner Ads.

Online Marketing is when you advertise your product in real-time to people available online or active users at a given point in time.

Such as Google adverts or Social Media marketing.

Only users that are online during the campaign duration will see your adverts. It won’t wait for them and it won’t go and meet them offline.

Offline Marketing is more straightforward.

Digital Marketing
An Example Of An Offline Marketing

When you market your business to real-time people that need not be online to view your advert, and also they need no internet to see your advert.

An example is SMS Marketing, Traditional television advertising, Digital Billboards advertising.

Digital Billboards Display At Times Square NY
Digital Billboard Displays At NY Times Square

Digital Marketing is when you use any of the above-mentioned marketing means to promote your business.

Evolution of Digital marketing strategy.

History of Digital Marketing
Evolution of Digital Marketing Strategy

Looking back to 1990, when the term digital marketing officially earned its place in the marketing industry. 

From the birth of search engine in 1990 that lead to the first clickable banner ads in 1993, down to the content marketing strategies of Facebook instant articles in 2015. 

Internet marketing has revolutionized in a great way.

Major digital marketing types you need to know In Nigeria.

We need to take an overview of the major digital online marketing types you need to know as a business owner. 

  1. Content Marketing
  2. Search Engine Marketing (SEM)
  3. Search Engine Optimization (SEO)
  4. Affiliate Marketing
  5. Social Media Marketing  (SMM)
  6. Email Marketing 
  7. Pay – Per- Click Marketing (PPC)
You May Learn More About Digital Marketing In This Video.

As a business owner, it’s important you don’t starve your business with any of these marketing strategies. 

What are the major categories of digital offline marketing?

The first is the Radio Marketing.

I’m sure you have listened to a radio jingle today. It’s digital and it is a form of offline marketing.

Next is what I called Digitalized offline marketing. 

This is a form of marketing that is entirely offline but is displayed and delivered with electronic devices.

digital media marketing
A restaurant using digital media

For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating continental dishes, is enhanced with this electronic device.

People have been using digital media to enhance their marketing for decades (you’ve only forgotten in what ways, as you’ll see).

Thirdly, Television marketing. TV commercials have been around for more than half a century. 

Lastly, Phone Marketing (Outbound Calls Marketing).

It’s the biggest and fastest-growing area of offline marketing, with admittedly also has a lot of ups and downs or failures.

How to Use Digital Marketing For your Business growth in Nigeria.

Is your business marketing in a mess here in Nigeria?

If yes, then you need to follow this guide to the letters.

Before I start, I want you to take a look at all the offline markets in Nigeria (or around you). For example, Lagos Island Market, Alaba International Market, Onitsha Market, etc.

Oshodi Lagos
A typical traffic morning in Lagos, Nigeria.

Tell me, what do they all have in common?

You don’t know?

Okay, let me bail you out…

Firstly, they have millions of products either at cheaper rates or products that are difficult to find anywhere else.

Secondly, they have thousands of daily foot traffics. 

Not just a crowd of people but a crowd of people that have the intention to buy one or two products from the market.

Every business owner must learn how to use online digital marketing to draw customers with buying intentions to your business.

Of all the countries in Africa, Nigeria has the largest human population with over 113.3 Million internet users (2019)

A massive pool for target customers using internet marketing.

7 Steps On How to Grow Your Business With Digital Marketing?

How to Boost Your Business Growth With Digital marketing In Nigeria
7 Steps to Boost Your Business Growth With Digital marketing

Step 1: 

To grow your business with digital marketing, you must first create an online presence for your business.

 Either by building a Website for your business, Set up an account with Google my business or by opening a Facebook Page for your business. 

Recommended Article: Learn How To Create A Website In 5 Simple Steps

Step 2: 

Identify your business niche, discover who are your competitors and how are they gaining their customers.

Step 3:

Identify the needs of your potential customers. 

What are they looking for to buy and where are they going to search for it in Nigeria.

You might be wondering how will you know that?

Google is the answer.

Carry out keyword research on your niche on Google to know what your potential customers are searching for when they need your business. 

This step will help you to market the right product to the right person at the right time.

Step 4:

Content Marketing Strategy-
Quality Content is not just king anymore.

It’s now a lifeline to your business.

Your website must have a blog filled with information contents about your business niche.

This type of digital marketing is the most effective form of marketing that you must put into consideration.

Step 5:

Search Engine Optimization (SEO). 

Let me ask you…

Where do you go to if you need a piece of urgent information about anything?


The same way you go to ask google does your potential customers as well.

Your business website must be submitted to the google search engine for robots crawling.  

So when people ask Google for things they need near them, related to your product or services. 

Google will showcase your business website to these people. 

Step 6.

Social Media Marketing relies mainly on social platforms like Facebook, Twitter, etc., to promote the brand and your company’s offerings.

Social media platforms have high engaging content that makes several millions of active users return almost every day.

Unlike SEO or Content Marketing Strategy, Social Media Marketing strategy is highly effective when you want your advert to reach millions of target audiences within a very short period of time.

Related Read: How To Create a Website With Just 1,500naira ($4USD)

Step 7:

Hire a digital marketing agency to help you plan, promote and manage your marketing strategies including keywords research. 

A digital marketing company that is competent in SEO marketing, PPC marketing, Social Media Marketing, and Digital offline marketing, can help boost your business at affordable rates.

Step-by-Step Guide to Becoming a Digital Marketing Specialist.

Digital Marketing
Digital Marketing Specialty

Companies cannot ignore the need for a digital and social media marketing strategy any longer.

They are hiring skilled professionals who can help them compete in the digital world. 

Digital Marketing salary across the globe has seen a lot of increase.

An average Social Media marketing specialist earns $49,000/year, while an SEO specialist and Email Marketing Specialist earn $60,000/year and $56,000/year respectively.

Now is the time to act to become one of those skilled professionals, when businesses are hiring and there is little competition for jobs. 

And what’s one of the best ways to become a digital marketing specialist?

If you’re interested in a digital marketing career, the diversity of the field gives you plenty of choices for how to go about it, and you can choose between a general role or a specialized one. 

Either way, you’ll need the training to get you started.

I recommend choosing one of these four learning paths:

SEO specialist 

PPC specialist

Social media marketing specialist

But if you insist on getting a career path in digital marketing, then this digital marketing training is good for you.

Digital Marketing Tutorial-Course best for beginners in Africa (google digital marketing)

Google digital marketing course is the best course you can have online if you are interested in taking any digital marketing tutorial in Africa.

What do you need to know about this course?

  • The tutorial will help you master the basics of digital marketing and will equip you with the knowledge needed to grow your business or career.
  • Google will issue a certificate in digital marketing. This certificate can be added to your CV or Linkedin profile.

Is Google Digital marketing FREE?

Yes, the course is 100% free and you can always learn at your convenient pace.

In conclusion

Do you have a digital marketing strategy for your business?

If No… Don’t worry you are not alone.

45% of global businesses have little or no established digital marketing strategies. 

And 78% of Nigerian businesses have no digital marketing strategy

If you want to grow your business and take it to the next level, your business must have a clear definition of Digital marketing that must be integrated into your marketing strategy.

We have observed that businesses without a digital marketing strategy are usually directionless. And as a business owner without a marketing strategy:

You mostly don’t know your online audience and market share.

Your competitors usually eat a larger share of the digital audience.

And you are definitely wasting money and time, even if you have it in abundance. 

In conclusion, the good news is that it is highly important for your business to create a digital strategy and transforming your marketing which you can use to persuade your potential customers.

Please contact the Virads Media team today to help you put your business digital marketing on the right track.  

Chat with us on Whatsapp +2348051158879

Send Us an Email:,

Call us on: +2348138995361, +2348082935949

We look forward to working with you.

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